With Black Friday and Cyber Monday just around the corner, consumers are flocking to their favorite social media streams to catch the latest deals or promotions. It's times like these that businesses should be up on their social media game, frequently posting any available deals or promotions and running their own campaigns. Here are a few tips for your social media strategies.

1. Is your store running any deals/promotions? Post them. Everywhere. And don't forget to add #BlackFriday or #CyberMonday along with one of your own hashtags for wider reach and easy tracking.

2. But really, where should you post these deals? Twitter is a must as this study shows that 60-78% of users use twitter to get the best deals. It’s also an opportunity to do some clever marketing across platforms to not only feature promotions but also cover more of your newest or popular products and it’s best features.

3. What about content? People respond extremely well to visuals more so than text. This is your chance to create visually stimulating content that is easily perceived by a customer. Have fun with your content strategy and harness the joy of the holidays.

4. Opening early on Black Friday or Cyber Monday? Let your followers know! Come up with a fun way to do a countdown without looking too repetitive in your feed. Get them hyped up and anxious.

5. What about social media driven promos? Social media driven discounts and promotions provide an interesting way to track specific sales, give your followers priority and attract new customers. By restricting deals to a promo code only found in your feed it will potentially drive more traffic to your account which puts more eyes on your content and other deals you may have to offer. You could even make a contest out of it!

6. Most importantly, keep your eyes on all your major social media platforms. Whether to interact with customers or update it with relevant content, including sold out products or more deals. Stay sharp!

Customers are prone to research via social media before making their way to your online or offline store both so don't miss out on an opportunity to engage with and attract more customers. How else are you leveraging social media for your Black Friday and Cyber Monday promotions?